MANUFACTURERS REPRESENTATIVE

Morris Tait Associates was founded in 1963 and has maintained its edge in the industry by continually representing high-end custom installation audio/video products with innovative design and sonic performance. Our goal is to understand the needs of both the manufacturer and dealer. When we represent a line we assess their market positions, how they benefit the customers, and why their targeted customers should sell the product.

At Morris Tait Associates we specialize in product offerings that focus on aesthetics and design through differentiation, seamlessly integrating technology solutions into the home, which our dealers can specify to the architecture and design communities.

LINES REPRESENTED


 

LINES REPRESENTED

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OTHER SERVICES OFFERED

Design, Documentation, Project Management & Programming Services. 

 

TERRITORY

DARREN KOLOTYLUK
darren@morristait.com
(949) 439-1990

South Orange County,
San Diego, Inland Empire,
Palm Desert and Arizona

JEFF MALIK
jmalik@morristait.com
(310) 877-8854

Beverly Hills,
Metro and West Los Angeles, 
North Orange County
and Southern Nevada

JOHN MACDONALD
john@morristait.com
(805) 630-9943

San Fernando Valley,
Bakersfield, Santa Barbara,
Ventura and San Luis Obispo

CI SUPPLY / DISTRIBUTION

Please email sales@CISupply.net if you are a professional A/V Integrator with a valid sellers permit, and you are interested in setting up an account with us.

Architects & Designers

We welcome Architects and Designers to contact us at any time for product information, AIA presentations at your organizations, or education on any of our design solutions.Let us help you find the right product for the right space.

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The Best Television You've Never Seen

Seura offers vanishing mirrors without tint and improved reflectivity.

 
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Imagine Your Design Under the Perfect Light

Vantage Wireless

 
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Design Without Compromise

Trufig preserves the aesthetics in your space.

 
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Beautiful Sound for a Beautiful Space

Introducing the DOS from Sonance

 
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Forever Young

SI Slate screen + Sony VPLVZ1000ES projector


Design For the Future

MEDIA AND DESIGN HELP - BLEND AV INTO THE HOME (AND BUSINESS)

What do people want in their home? 
How intuitive does it need to be?
How intuitive can it be?  

A space should be functional and intuitive; easy and relaxing. Many of today’s technologies can be discreetly integrated if designed form the beginning. Speakers for whole home music don’t have to be obtrusive; Media does not have to be glaring and ugly; lighting can be functional and beautiful.

Let us show you how to design the house that is Technologically ready, and adaptable.
Contact Guy Elston:
(949) 434-2489 or guy@morristait.com

DESIGN COMMUNITY NEWS &
FEATURED PRODUCTS


Sonance
Professional Series

Sonance Professional Series includes a range of 70V, 100V, 8 Ohm selectable In-Ceiling, Pendant and Surface Mount Speakers that deliver unequalled fidelity, extremely low distortion, wide dispersion and exceptional reliability. 

Future Automation
Canvas Customization

Submit your own imagery to their in-house design team who will prepare a stretched canvas to ensure a perfect fit with your chosen picture and mechanism.

Séura
Shade Series

The new Séura Outdoor Display for Shade™ delivers the ultimate entertainment experience in covered, shaded outdoor areas.

Wisdom
Insight Series

Powerful, Compact, and High Performance The Insight On-wall Series is a compact discreet loudspeaker series to be installed in Cinemas, Media or Living Rooms. Don’t let the size fool you.


NEWSLETTERS

Would you like Morris Tait news delivered to your email?
Subscribe to our mailing list at the bottom of this page to receive our newsletter.

ABOUT US

 

Morris Tait Associates was founded in 1963 and has maintained its edge in the industry by continually representing high-end custom installation audio/video products with innovative design and sonic performance. Our goal is to understand the needs of both the manufacturer and dealer. When we represent a line we assess their market positions, how they benefit the customers, and why their targeted customers should sell the product.

At Morris Tait Associates we specialize in product offerings that focus on aesthetics and design through differentiation, seamlessly integrating technology solutions into the home, which our dealers can specify to the architecture and design communities.

 

BILL GROVER
PRESIDENT
Bill oversees the entire Morris Tait Associates organization and is an active sales representative. He has been with Morris Tait since 1980 and has over 40+ years of experience in the audio video industry. At the age of 21 he started as a store manager for Lafayette Radio. He spent 3 years at JVC as a sales administrator and regional manager. He is the original Sonance Representative and in 2006 was recognized with a Lifetime Achievement Award.

BRENDA KEHLER
DIRECTOR OF SALES AND ADMINISTRATION
Brenda is the director of Sales and Administration. She graduated from the University of Pepperdine with an MBA. She joined Morris Tait in July 2007. She was recently recognized as the Inside Support Person of the Year for Sonance at CEDIA. Her background is in sales management and support. She was with A-VIDD Electronics for 15 years. She handles sales and marketing support for the Morris Tait organization.

SUSAN GROVER
V.P. OF OPERATIONS
Susan is the V.P. of Operations. She is also responsible for the accounting at Morris Tait. She has been in the audio video business since 1977.

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ALISON MORGAN
SALES COORDINATOR
Alison joined Morris Tait in January 2014 as a Sales Coordinator.  She has over 10 years experience in an administrative role working for a national telecommunications company.  Alison is also very involved volunteering and recently served two years as the PTO President at her children’s elementary school.  Her main role at Morris Tait is to support our sales and marketing team.

JEFF MALIK
REGIONAL SALES MANAGER
Jeff is a graduate of the University of Southern California and recently celebrated his 25th year with Morris Tait Associates. Working with retailers and custom integrators throughout the LA basin (and Southern Nevada) has resulted in long lasting business relationships and partnerships. Vendors and dealers alike can rely on Jeff for opportunities to be presented and a fresh perspective on our changing markets. Consistently finding that correct balance in his territory has allowed Jeff to develop a strategy of mutual interest and long term success. In his free time, Jeff also is an avid golfer and musician (piano and guitar).

JOHN MACDONALD
REGIONAL SALES MANAGER
John brings a wealth of Consumer Electronics experience to the Morris Tait Associates team. With over 28 years in the Consumer Electronics business, John has a deep understanding of the retail and custom integrator space. His 16 years working as an Independent Manufacturer's Representative has given him a broad skill set. With an emphasis on consultative selling and relationship management, John's vendors and customers have come to count on his ability to help them grow their businesses with a view toward long term success. John is technical by nature and loves to “peek under the hood” and learn how things work. This curiosity combined with a love of Tech is what pushed him to learn to build PCs and networks, a skill set that continues to be more valuable in today’s heavily networked environment. In 2010, John was presented with a Super Achiever award by Sim2.

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DARREN KOLOTYLUK
REGIONAL SALES MANAGER
Darren is an industry veteran who started his career as a CI installer in the late 80's and brings many years of experience in the CI industry to the Morris-Tait Associates team as a consultant. With over 24 years in the Consumer Electronics business, Darren believes in the philosophy of "Earn the Right to Talk About It" in which his belief of Hands On experience has brought him respect amongst his piers. Darren has an international reputation for promoting sales efficiency in the custom installation niche of the customer electronics industry. Darren spent 3 years as a Management Consultant with Dana Innovations and prior to that was the exclusive Canadian Distributor for 11 years handling the Canadian Market for Dana Innovations, Liberty AV, Seura, and other brands giving him a broad skill set in the industry. Through his experience Darren obtained the expertise of a Technical Sales Person as well as how to advise management and clients on best practices.  He enjoys working with Morris Tait to help the company grow their business and its clients implement the right products. Additionally, he develops specialized reporting capabilities and project tracking capabilities for Morris Tait.

GUY ELSTON
REGIONAL TECHNICAL SPECIALIST - VANTAGE/QMOTION
With over 30 years in the commercial and consumer electronics industry, starting as an integrator and recently holding regional sales director roles, Guy brings technical design, training and management expectance to Morris Tait. Guy Elston acquired his marketing experience from iconic companies like Circuit City and Monster Cable. Passionate for technology, Guy loves to attend industry events, educational webinars and training seminars. Guys problem-solving abilities has earned him a great reputation for trouble shooting; always working towards the best end user experience as possible. Guy loves the outdoors and spends his free time supporting his children’s sporting activities, back packing, snow skiing and sailing.

 

AWARDS


ACCESS NETWORKS 
“Standing Ovation” (John MacDonald)
Big Bucks

DANA INNOVATIONS
Sonance Rep of the Year
Dana Innovations Salesman of the Year (John MacDonald)
iPort Top Sales Performance (Jeff Malik)
Sonance Inside Support Person of the Year (Brenda Kehler)
Sonance Lifetime Achievement Award (Bill Grover)
Sonance Salesman of the Year (Bill Grover)

MARANTZ
Best Inside Sales (Brenda Kehler)
Highest Sales Achievement
Salesman of the Year (Bill Grover)
Rep Firm of the Year

SCREEN INNOVATIONS
Best Growth in Sales

SÉURA
Legacy Rep Award
Rep of the Year
 Home Award (Jeff Malik)
Representative of the Year (John MacDonald)
$1 Million Dollar Club
Green & Gold Award (Top Salesperson, Jeff Malik)
Distribution Rep of the year (John MacDonald)
Distributor Sales Award
Home Award (Bill Grover)
Salesperson of the year (John MacDonald)
Agency of the Year
Salesperson of the Year (Jeff Malik)

SONY
“Best of the West” Salesperson (Brenda Kehler)
Market Development Award
Best Field Salesperson - West (John MacDonald)
Top Performance vs. Prior Year
Outstanding Performance in Front Projector Sales
Top Performance vs. Prior Year
Most Improved Territory
Best Field Salesperson (West)

UPCOMING EVENTS

 
 

EXPO: 
SEPTEMBER 12-14, 2019

CONFERENCE: 
SEPTEMBER 10-14, 2019
DENVER, CO

CONTACT US

 

MORRIS TAIT ASSOCIATES
23342 Madero Road Suite E
Mission Viejo, CA 92691
P: (949) 472-6482
F: (949) 855-4254
brenda@morristait.com

CI SUPPLY DISTRIBUTION
23342 Madero Road Suite E
Mission Viejo, CA 92691
P: (949) 472-6482
F: (949) 855-4254
sales@CISupply.net